Instagram indicates that the reception given to its “suggested posts” function has been so positive that it is launching a new test: mixing photos of strangers with those of your friends. These could therefore appear before the photos of people you follow.
For those who don’t know, Instagram introduced the “suggested posts” feature earlier last year. This is present at the end of your news feed, and offers you publications by strangers in order to encourage you to scroll. Instagram would now like to go even further, interspersing these recommended photos and videos with those of your friends.
According to Instagram, a test involving a “small number” of people will be to place the platform’s “suggested posts” in the middle of their feed. In some cases, this means that the recommended Instagram content will appear before the photos and videos shared by your friends.
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This new feature cannot be permanently deactivated
In addition to boosting the prominence of suggested posts, Instagram will be testing an option that allows users to pause the feature, removing it from the stream for 30 days. All test participants will be able to give their opinion on it and report when a recommended post does not interest them.
Additionally, users will be able to select and add specific topics to their list of interests to have Instagram’s algorithm suggest more relevant photos to them that they are likely to like.
However, it seems that you will not be able to permanently deactivate suggested messages in the feed. This could become extremely frustrating for many users who only want to see posts from people they follow, since they will need to manually turn off the feature on a monthly basis.
As of yet, it’s unclear whether or not Instagram is rolling out this feature to all users. Indeed, it will depend on the feedback from the few Internet users who have access to the test. We don’t know if any French users are affected, so please let us know in the comments if you notice any changes in your application.