After years of continuous development, Xiaomi has finally managed to overtake Samsung and become the world’s leading smartphone sales in June 2021. However, the manufacturer is not expected to remain at its peak for long.
In the second quarter of 2021, we know that Xiaomi has overtaken Apple and is the world’s second-largest smartphone vendor. Nevertheless, the Chinese manufacturer managed to take first place at the end of the quarter, more specifically in June, according to a recent study by Counterpoint.
Indeed, Counterpoint notes that Xiaom’s monthly sales increased 26% in June, which made it overtake Samsung worldwide for the first time in its history. The manufacturer’s market share at that time was 17.1%, while the corresponding figure was 15.7% for Samsung and 14.3% for Apple.
Xiaomi may soon lose first place
Xiaomi has been successful climb the ladder one at a time finally rise to number one in smartphone sales in the world. The Chinese manufacturer’s sales recently increased significantly in India, Asia and Europe, as it now ranks second in the market in the second quarter of 2021.
As can be seen from the chart, sales by Samsung and Apple are not continuous as the release of their flagship models conveys them. Apple typically sees sales plummet in the first and second quarters of the year before launching in the third and fourth quarters with the release of new iPhones. Therefore, Apple could soon take advantage of the arrival of its iPhone 13 in September to temporarily regain first place.
However, these sales cycles do not appear to have a significant impact on Xiaom according to its strategy of regularly flooding the market with new models in all price segments. Most of the sales seem to come from low-cost models and especially the Redmi Note series, such as the Redmi Note 10 Pro. In fact, they offer excellent value for money every year, making the Redmi Note 9 Pro one of the top ten best-selling smartphones in 2020.
It should be noted that its progress has been surprisingly steady for several years. So it wouldn’t be surprising to see the manufacturer reach a permanent top spot next year.
Source: Opposite point